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Letterform NPS Arrowhead

Date

October, 2020

Program

Illustrator

This is one of my early projects from college. We were tasked to make a design/logo purely with typography. I have always loved the outdoors, and the National Park Service Arrowhead immediately came to mine when we were briefed with this project. I figured since the logo is essentially just 4 solid colors that it would be perfect for this, and for the most part I think it was.

Font choice was essential for this project, and I think I found one that was perfect for this. It is an Adobe font called Cubano, and I still use this font to this day for some projects. To fill the shape up, I used the names of the many NPS Units throughout the United States. I tried to make the larger and more famous parks stand out a bit more than others, and if I was able, I placed certain units in the composition in a place that fit, such as the Teton's and Denali being under the mountain. For the border of the arrowhead, I used a section of The Organic Act of 1916, as I wanted one continues piece of text to lead the viewers eye completely around the piece.

I did break the rules of this project a little, for the bison you will see that the eye and the horn are shapes, and not words. I felt this was needed as no words if put in this position would be legible, but the shapes still needed to be there to really sell that it was a bison and not an empty space. Luckily my professors agreed with me, and I was given a 100% for this project.

This is still one of my favorite things I made during college, it is one of the few pieces of my own work that I have hanging in my house.

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